SENIOR MARKETING & TRAINING SPECIALIST
Abdul RahmanAbdrabbo
I build marketing programs that move revenue, and the teams that keep it moving. Ten-plus years across the GCC and broader Middle East turning campaigns into measurable growth, and turning the people running them into the reason that growth compounds.
ABOUT
The Numbers, First.
Six core metrics that summarize what I deliver when marketing strategy, training design and team coaching are deployed together, across the GCC and broader Middle East.
Years in GCC & Middle East
Professionals Trained
Markets Covered
CAPABILITY STACK
Where Marketing Meets Training
Three pillars that work as one integrated system
Professionals trained across marketing, sales, customer service and leadership.
Average learner satisfaction across post-program surveys.
Lift in LMS course completion via analytics-driven content redesign.
Marketing Performance
Data-driven growth across the GCC and broader Middle East
Training & Coaching
Elevating human potential
GCC & Middle East Reach
Seven markets, one strategy
Certifications & Tooling
EXPERIENCE
Where the work happened.
RAK Ceramics
Marketing & Training Assistant Manager · Contract
- 01Spearheaded integrated marketing strategy across digital, trade exhibitions and retail activations, lifting regional sales revenue and strengthening brand positioning in UAE, KSA and broader Middle East.
- 02Reallocated marketing budget across paid, exhibitions and showroom activations, improved campaign ROI by +28% and reduced wasted spend by −22%.
- 03Built showroom consultant certification & sales-engineer onboarding program, −40% ramp-up time, +22% premium SKU upsell.
INSIGHTS Middle East
Marketing & Training Specialist
- 01Designed multi-brand marketing programs that strengthened client market position and supported business development across UAE, KSA and broader Middle East.
- 02Built blended L&D programs in marketing, sales, customer service and leadership, lifted LMS course completion by +35% through analytics-driven content.
- 03Delivered consultancy visits and executive advisory reports to the Chief Consultant, aligning campaign and training KPIs with client growth targets.
MTN
Marketing & Training Officer
- 01Ran integrated market research and workforce skill-gap assessments, uncovered unified opportunities for growth and capability development across product lines.
- 02Produced multi-channel marketing content and parallel training materials (modules, guides, presentations), consistent messaging across social, web, blogs and newsletters.
- 03Led cross-functional initiatives with marketing, sales, product and HR, aligned brand goals with internal capability building via ABM tools and employee coaching.
CASE STUDIES
Beyond Theory, Turnaround That Defied The Odds.
Turning a flat GCC brand into a growth story.
Challenge
A premium brand was losing share in the GCC to regional and import competitors. Marketing spend was scattered across channels with no shared attribution model, and showroom teams converted inconsistently.
Action
Restructured the GCC marketing budget around high-intent channels (SEM, trade exhibitions, retail activations), built a campaign-to-revenue attribution model, and rebuilt the showroom consultant training program to lift in-store conversion.
Results
Regional sales revenue YoY
Campaign ROI vs. baseline
Market share, target segments
Quarterly Revenue Trajectory
Indexed · Q1 2024 = 100 · GCC Region
| Quarter | Revenue index (Q1 2024 = 100) |
|---|---|
| Q1·24 | 100 |
| Q2·24 | 104 |
| Q3·24 | 113 |
| Q4·24 | 121 |
| Q1·25 | 130 |
| Q2·25 | 139 |
| Q3·25 | 143 |
| Q4·25 | 147 |
Quarterly revenue index, Q1 2024 to Q4 2025 — +47% cumulative growth.
Rebuilding the media mix around real intent.
Challenge
Cost-per-acquisition was rising month-over-month across paid social and display in UAE and KSA. Reporting was channel-siloed, ROI was eroding, and budget pressure was mounting.
Action
Audited channel-level performance, built a multi-touch attribution model in GA4, reallocated spend toward high-intent SEM and structured remarketing. Layered in conversion-rate-optimisation experiments on the key landing pages.
Results
Cost per acquisition
Wasted ad spend
Marketing-qualified leads
CPA: Before & After Optimisation
USD per acquired customer · 90-day trailing avg.
| Stage | Cost per acquisition (USD) |
|---|---|
| Before | $82 |
| After | $51 |
| Change | −38% |
Cost-per-acquisition reduced from $82 to $51 after channel reallocation.
From inconsistent floor performance to a certified bench.
Challenge
Showroom consultants across the UAE network had inconsistent product knowledge, weak upsell discipline and long onboarding ramp-up. Marketing was driving traffic the floor couldn't convert.
Action
Built a role-based curriculum with certification gates, ran blended learning across LMS and in-store, layered structured post-training coaching with weekly KPI reviews tied to upsell, attach-rate and NPS.
Results
Product knowledge score
Premium SKU upsell rate
Onboarding ramp-up time
Team Performance: Pre vs. Post Training
Indexed scores · 3 KPIs · UAE showroom cohort
| KPI | Pre-training | Post-training |
|---|---|---|
| Product Knowledge | 55 | 84 |
| Upsell Rate | 48 | 79 |
| Customer NPS | 42 | 76 |
Pre-training (dark) vs post-training (gold) — +29 / +31 / +34 point gains on indexed scores.
IMPACT AT A GLANCE
Outcomes, measured.
Campaign ROI
Avg. lift across integrated campaigns vs. prior-period baseline.
Cost per Acquisition
Reduction via channel reallocation and attribution-driven optimisation.
Sales Conversion
Post-training uplift across showroom and dealer networks.
Professionals Trained
Marketing, sales, customer service and leadership cohorts.
Markets Covered
UAE · KSA · Kuwait · Oman · Bahrain · Iraq · Syria
Learner Satisfaction
Avg. post-program survey score across all attempted training.
GCC & Middle East Market Penetration
Share of campaign & training programs by country · 2017–2026
| Market | Share of campaign and training programs |
|---|---|
| UAE | 32% |
| Syria | 30% |
| KSA | 22% |
| Oman | 18% |
| Kuwait | 12% |
| Iraq | 10% |
| Bahrain | 7% |
Single accent — opacity fades with share.
PROCESS
How I work.
Discover
Audit market, channels, team capability and customer signals.
Diagnose
Identify highest-leverage growth and skill gaps with data.
Design
Build integrated marketing + L&D plans tied to revenue and KPI targets.
Deploy
Launch campaigns and learning programs in parallel, ship fast, learn faster.
Measure
Track KPIs weekly, A/B test, refine the mix and the curriculum.
Multiply
Codify what works into playbooks and trainer-led curriculums.